Andreas Form and Robert Kromoser partners at A.T. Kearney in DACH

A.T. Kearney has added two new partners in Germany and Austria. Both Andreas Form and Robert Kromoser have been promoted into the role internally and are part of the firm’s Automotive practice.

“With Andreas and Robert on board, we continue to build our leadership ranks from the inside out. Both of them have proven their skills through a variety of projects during their time at A.T. Kearney, and have extensive automotive experience,” said Martin Eisenhut, who leads A.T. Kearney in Central Europe.

The appointment comes just months after A.T. Kearney bolstered its Automotive practice in the DACH region (Germany, Austria, Switzerland) with two other partners: Christian Malorny and Thomas Luk – both joined externally and brought with them significant experience gained at rival McKinsey & Company.

“The automotive industry is currently experiencing one of the biggest transformations in its history, and so I could hardly imagine a more exciting task,” commented Andreas Form. He has been with A.T. Kearney since 2015, when he joined from BMW where he had served for over twelve years, latterly in the role of Head of Sales Strategy. Prior to that, Form worked for Roland Berger and the management consulting arm of PwC. At A.T. Kearney, he focuses on strategy, the development of new business models, sales & marketing and procurement transformations. Form is based in the firm’s Munich office. 

Robert Kromoser is an expert in A.T. Kearney’s Procurement & Analytic Solutions practice, and has in recent years overseen many procurement transformation projects in Europe and the US, with a focus on the automotive sector. He sees digitisation as the major driving force for change in the sector, commenting; “digitalisation offers completely new possibilities for cost-cutting and flexible sourcing, as more and more companies seize the opportunities." However, a large amount of potential is in untapped, he added, highlighting that A.T. Kearney is well positioned to help car manufacturers and OEM suppliers with their strategic challenges. 

Kromoser has been with the US-origin strategy & operations consultancy since 1998, when he gained his diploma at Vienna University of Economics and Business. Kromoser, who is based in Vienna, has led many global projects, focusing on purchasing transformation and cost reduction in the automotive as well as construction, chemical, retail and wholesale industries.

Earlier this month A.T. Kearney appointed the Dutchman Martijn van Hal as Regional co-lead for its PCE Labs (‘Proposition & Customer Experience’) unit in Europe, while in May Bernard Sfeir joined the partnership of the firm’s French organisation.