Mark Lenssen and Natalia Barbosa Eitel join healthcare consultancy Vintura

09 August 2018

Healthcare consultancy Vintura has boosted its capabilities to meet the needs of a growing client-base with the hire of two new consultants. Mark Lenssen has joined the firm as an Associate Director, while Natalia Barbosa Eitel has arrived as a Senior Consultant.

2017 saw demand for market access consulting in the health sector skyrocket, as various changes saw the private sector look to make gains in what has traditionally been a public service as opposed to a consumer commodity. Now, the continuum of activities surrounding the securing of access, coverage and reimbursement of medicines at prices that balance the need for patient availability and manufacturer profitability mean healthcare consulting is sought after by a growing host of clients.

Vintura is a management consulting firm from the Netherlands, which works to serve the healthcare and pharma & life sciences sector. In preparation for what it expects to be a growing workload, the firm has completed the hiring of two new experts for its operations. Former KPMG staffer Mark Lenssen has joined as an Associate Director, while Natalia Barbosa Eitel has arrived as a Senior Consultant.Mark Lenssen and Natalia Barbosa Eitel join healthcare consultancy VinturaMark Lenssen has been working as a consultant, project manager and interim manager for more than 20 years, particularly in healthcare. Having started his career at pharmaceutical company Organon, Lensenn moved into the independent consulting sphere, before working for seven years at A.T. Kearney and four years at Plexus (now part of KPMG). As of June 2018, he started as an Associate Director at Vintura, focusing in the field of care procurement and financing, alongside his most recent engagement as an independent advisor at ML Zorgadvies. In addition to his consultancy work, he is an investor in healthcare innovations, including via the crowdfunding initiative Zorgfunders, where he is the founder.

Bas Amesz, a Partner at Vintura, said of his arrival; "Vintura's mission is to connect the stakeholders in healthcare. Mark is a good addition to our team, since he has gained experience in hospitals, health insurers and industry. In addition, he brings an enormous wealth of experience in health care, especially when it comes to care procurement… With the arrival of Mark Lenssen as associate director, we are giving our team a huge boost and strengthening our position in healthcare."

Mark Lenssen added, "I enjoy working together with clients to achieve beautiful, innovative results, making Dutch health care better and also accessible and affordable. This fits seamlessly with the mission of Vintura; That is why we have a good match and I look forward to working with the Vintura team." In addition to his consultancy work at Vintura, Lenssen continues to support young, innovative care organisations in the area of financing and business development to achieve a sustainable position in the Dutch healthcare system.

Natalia Barbosa Eitel began her consulting career at Novumed Life Science in Germany. At the firm, she learned how to effectively structure strategic projects to support the pharma, medtech and biotech industries (e.g. market entry & access; market penetration assessment, M&A support, growth strategy, etc.). In 2016, she became a Life Sciences Strategy Consultant with Big Four firm EY, in Munich, where she worked to assess the best ways to handle complex tasks in tight deadlines, the key components to commercial due diligences.

Barbosa Eitel also holds a Bioprocess Engineering Degree as well as an MSc in Chemical and Biochemical Process Technologies from the University of Reading. She has joined the Baarn office of Vintura in the Utrecht Province of the Netherlands to take up her latest role.

Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”