Alpha FMC opens 2nd office in Switzerland, 7th in Europe

01 March 2019 3 min. read

Two years after launching its first office in Switzerland, Alpha FMC have now added a new Zurich office to its existing hub in Geneva. 

“The launch of our Geneva office in March 2017 has been a great success in Switzerland,” said Euan Fraser, chief executive of Alpha Financial Markets Consulting (Alpha FMC). “Alpha Switzerland has grown rapidly in response to strong client demand. The launch of a Zurich office adds a strong German-speaking footprint to the business and strengthens our ability to support clients in the region.” 

The move comes at a time when Switzerland’s asset & wealth management industry – the largest in the world – is facing unprecedented change. From changing clients expectations to mounting regulatory burden and a growing need to adopt emerging technologies while offloading legacy IT, asset managers are exploring a vast of ways of playing in to change needed. 

“Client demands are changing, and a digitised service is expected rather than a nice to have…. Wealth managers are however waking up to the importance of digitising their business in order to remain competitive,” said Kenn Taylor, a senior leader at Alpha FMC.

Alpha FMC opens 2nd office in Switzerland, 7th in EuropeThe Zurich-based team will help clients – investment managers, private equity and pension funds – with setting up asset management strategies, reviewing investment operating models and technologies, designing distribution strategies, defining data approaches and implementing digital platforms. When delivering engagements, Alpha’s FMC’s team in Zürich will benefit from the expertise and resources of the whole group, said Nicolas Cherbuin, the firm’s CEO for Switzerland.

Cherbuin successfully launched the Geneva office and has now been tasked with repeating the job in Zurich. He has nearly two decades of experience working in the asset and wealth management industry. Prior to joining the consulting firm, he served Meeschaert Group (a family office) where he managed the strategic projects function for three years. Previously, he spent 10 years at EFG International Group, where he had various responsibilities across different department such as operations, risks, projects, and finance. 

Globally, Alpha FMC works with 85% of the top 100 asset and wealth managers, serving its client base from ten major financial centres: London, Geneva, Zurich, Paris, Amsterdam, Luxembourg, Edinburgh, New York, Boston and Singapore. 

Earlier this month, the specialist consultancy established a dedicated Exchange Traded Funds (ETF) & Indexing practice to respond to the growing significance of both asset classes. The arm is led by Marc Knowles, who is based in Alpha FMC’s London office.

Related: Alpha FMC eyes global expansion amid revenue boom.