BrazilCapgemini sponsors Danish eSports organisation North
Capgemini has signed a sponsorship agreement with North, an eSports organisation based in Denmark. “Capgemini is one of the leading IT consultancies in the world. But we are also gamers,” said Anil Agarwal, who leads Capgemini’s Scandinavian business unit.
Since being founded in 2017, by Danish football team F.C. København and media company Nordisk Film, North has grown into one of the more professional eSports organisations in the Nordics and Europe. The firm for instance holds a leading position with FIFA (a football game) and in particular Counter-Strike: Global Offensive (a shooter game), the fourth game in the Counter-Strike series, where North ranks among the top five teams in the world.
Alongside prize money gained at international tournaments – prize pools can be over €1,5 million at the largest championships – funding for North’s activities and team members is raised through sponsorship deals.
After previously signing GG.Bet (a betting company), SteelSeries (an esports peripheral company) and Adidas (also North’s official jersey-provider) as sponsors, Capgemini has now been added to the ranks. With over 212,000 employees globally, Capgemini is one of the leading providers of consulting, technology and outsourcing services in the world.
“We are happy to welcome Capgemini to the North family and thrilled to collaborate with a company that understands us and who is in the forefront of digital innovation,” commented North’s chief executive Christian Sørensen.
The deal sees Capgemini become a key partner across all channels, including Capgemini’s logo featuring on the North team jersey throughout 2019 across all tournaments. The global consulting firm and technology provider will further spearhead several initiatives and events for employees and partners to promote eSports. In return, Capgemini will be able to tap into North’s talent pool, aiming to attract future employees that share “the same values” said Agarwal.
“We are delighted to partner up with one of the most professional eSports organisations, which ultimately will strengthen our ties to a large community of potential like-minded employees and future employees.”
