Next-generation consulting firm Dogma Alares launches

Two former senior advisors of PwC and Accenture, Kıvanç Emiroğlu and Erdal Güner, have founded Dogma Alares, a consulting firm with offices in Istanbul and London. The duo have kick-started their venture with an initial team of nearly twenty consultants.

Dogma Alares is according to the co-founders founded on the belief that the traditional consultancy model no longer caters to the complex needs of today’s client base.

“The consulting profession is under pressure because it has not been able to respond to the unprecedented changes in technology and analytics. In this environment, companies expect consulting teams to come up with consumer and employee-oriented solutions that are implementable at a fast pace,” said Emiroğlu.

On consulting’s changing dynamics, fellow co-founder Güner added, “Having worked with clients from different industries for many years, we now recognise that the consulting industry has fallen behind the maturity of the customers. The need for innovation is obvious.”

The duo bring 40+ years of combined experience to their new consultancy. Güner most recently served as Country Managing Director of Accenture Digital in Turkey, and before that he served at Big Four firms KPMG and PwC in their advisory arms in London and Istanbul. Emiroğlu meanwhile left a top role at PwC – Head of PwC Consulting in Turkey – to co-launch the consultancy.

They bring an extensive track record of designing and delivering complex business and technology transformations for global corporations across North America, Europe and the Middle East. Joining them at Dogma Alares is a team of nineteen consultants, including a cohort of professionals that have previously worked with the Güner and Emiroğlu.

Among the troops; Muratcan Güneri previously worked for Accenture and joined from one of Turkey's largest banks, Onuralp Elgin also worked at Accenture and joined from KoçDigital (a joint venture between KoçSistem and Boston Consulting Group), Beyazit Karabulut made the transfer from investment bank Garanti BBVA Yatırım, while fellow Accenture alumnus Özgür Gürses made the move from IBM.

Dogma Alares positions itself as a “next-generation consulting firm”, focused on clients across four industries: consumer goods, business services, financial services and private equity. The firm’s offerings span strategy consulting, service design, artificial intelligence / machine learning and technology building.

Asked how the consulting firm will differentiate itself in a crowded marketplace, Emiroğlu and Güner said; “Our customers are in a competitive and uncertain business environment. Nothing short of perfect execution is acceptable anymore. At Dogma Alares, we strictly focus on execution by using a cross-disciplinary team.”

Last week two former leaders at Deloitte Digital in Central Eastern Europe launched their own consulting firm: Hello Consulting, based in Poland.