L- founders of loyalty modernizes treasury with Nomentia and Orchard Finance

As L- founders of loyalty expanded its international footprint, the company faced the need to scale and modernize its treasury operations. To help align its treasury function with its global ambitions, L- founders of loyalty partnered with technology provider Nomentia and consultant Orchard Finance.

Based in the Netherlands, L- founders of loyalty is a company that enables digital activation for tactical loyalty campaigns in grocery retail. The company partners with over 100 retailers across 35+ markets on five continents, supporting the engagement with more than 60 million customers each year.

Through its expertise in digital and in-store activation, L- founders of loyalty helps retailers increase customer acquisition, basket size, and store visits.

The need for scaling treasury

As L - founders of loyalty expanded internationally through organic growth and acquisitions, treasury operations became increasingly complex. The team faced fragmented cash visibility, slow and inefficient payment processes, and the overhead of managing multiple banks across different geographies. Lacking real-time insight into group liquidity, treasury could not operate at its full potential, especially as further bank onboarding is expected as the business scales.

The organization needed a scalable cash-management foundation that would centralize visibility, standardize payment controls, and reduce operational risk while preparing for future growth.

Commenting on the challenge the company faced, Jeffrey Neetson, Group Treasurer at L- founders of loyalty, said: “With fragmented visibility, manual processes, inconsistent controls combined with rapid international growth, we needed a scalable treasury foundation that delivered real time insight, stronger governance and one single bank connectivity hub.”

“Not only to simplify day-to-day operations, but also to gain control, free up time for more strategic activities, and support the company’s future growth.”

New system

The journey to professionalize treasury was underpinned by a new system. Following a vendor selection process, L- founders of loyalty selected Nomentia as its treasury management system provider.

Neetson: “We chose Nomentia because it provides enterprise‑grade capabilities for a lean team, seamless connectivity with our systems and a scalable architecture for future growth on top of the quick implementation timeliness.”

The implementation was supported by Orchard Finance, a certified partner of Nomentia. The cash management solution was built with agility in mind: for a small team of treasury specialists, but capable of supporting enterprise-level scalability including 10 users, 20 entities, and connectivity to 7 banks across 7 bank/country combinations, covering 48 bank accounts with centralized bank account management.

The program established standardized payment workflows with robust controls and a consolidated liquidity view across the group.

To accelerate daily operations and reconciliation, the project delivered API-based connectivity with Salesforce/Certinia for seamless posting and statements processing, improving the timeliness and reliability of downstream financial data. Liquidity structures were optimized with target balancing, designed to reduce idle cash and minimize manual cash sweeps while supporting group-level interest optimization.

Under the guidance of Orchard Finance, the implementation project team addressed practical hurdles, including bank KYC, third-party SSL certificate (Sectigo) provisioning, and API development complexity, while managing limited internal IT availability through a clear, phased plan and governance.

The result

Within five months, L- founders of loyalty established a scalable treasury foundation with enhanced cash visibility across entities and banks, enabling faster, better-informed decisions. Target balancing reduced manual workload for the treasury team and supported more efficient group-level liquidity management. Standardized payment workflows introduced robust process controls, strengthening compliance and reducing operational risk.

The API connection to Salesforce/Certinia streamlined payments and statements processing, improving posting timeliness and reconciliation quality for Finance. Centralized bank account management over 48 accounts simplified lifecycle oversight and reduced administrative effort.

Together, these improvements created a repeatable template for onboarding new banks and entities as the business grows, while positioning treasury to support the company’s continued international expansion.

Neetson reflected: “We now benefit from real‑time visibility, reliable and controlled payment processes, major efficiency gains through automation, and a scalable treasury foundation that supports fast, low‑effort growth with one single banking platform.”