Marketing news in Europe

An overview of news, trends and research in Marketing consulting in Europe:

Embedding loyalty into every step of the customer and payments journey Companies are reinventing loyalty programs as new technologies emerge and customer expectations shift.
04 September 2024
Five ways how AI can augment user experience design The emergence of artificial intelligence (AI) is touted to improve many fields of business, with experience design no different.
16 July 2024
Freshworks names BearingPoint a consulting partner in Netherlands Freshworks, a global provider of software solutions, has named BearingPoint a consulting partner in the Netherlands. More than 60.
07 June 2024
Six critical imperatives for a great brand experience What do consumers really want when engaging with brands and purchasing products/services? To help unravel that multi-faceted question, Merkle conducted a survey of over 2,000 consumers worldwide.
30 April 2024
Wavin teams up with Xebia for digital CX transformation Wavin, the Building & Infrastructure business of Orbia, has brought Xebia on board to help the company improve its digital customer experience.
20 March 2024
French ministry selects PMP Strategy for future of advertising study France’s Ministry of Culture and Regulatory Authority for Audiovisual and Digital Communication (ARCOM) have selected PMP Strategy to lead an economic study on the future of the country’s advertising
23 October 2023
Albert Heijn and Merkle win award for Christmas loyalty campaign Supermarket chain Albert Heijn has bagged a Marigold Award for the way it managed to delight its customers during last year’s Christmas – while benefitting its own business as well.
12 October 2023
Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Successfully delivering sales & marketing transformation Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
High growth professional services firms lead in sales & marketing Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Volkswagen hires Cognizant for Irish customer experience project Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Delivering a frictionless customer experience with the help of MarTech For CMOs seeking to deliver on their customer experience ambitions, marketing technology (MarTech) has become an indispensable companion.
03 January 2023
Adchieve helps companies flourish in the world of online commerce In the world of online commerce, optimising performance on search engines and platforms has become one of the most important strategic differentiators.
08 September 2022
The future of marketing: Build a best-in-class customer experience The nature of marketing is changing rapidly. Today, most consumers expect a sublime experience with a top-notch customer service.
25 August 2022
Revisit technology and organisation for commercial success Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
Google’s top EMEA premier partner digital marketing consultancies Google has revealed its top Premier Partners in Europe, the Middle East and Africa (EMEA), announcing winners in six functional categories.
03 November 2021
4 ways how AI can boost the top line of fashion and luxury brands A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
Why e-commerce can thrive with near-zero (data) knowledge Online commerce based on the minimal use of data could allow e-commerce businesses to structurally reduce their costs.
13 August 2021
How Webs helped Mollie professionalise its HubSpot Specialist consultancy firm Webs has helped Amsterdam-based digital payments firm Mollie optimise its entire sales operation and boost productivity – by revamping its use of customer relationship man
21 July 2021
Customer-centric digital transformations to win out in new normal A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Korn Ferry's Monika van Hoogenvest on social selling in consulting With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to culti
26 February 2021
BearingPoint study shows Dutch companies keep raising the digital bar Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
120 players participate in TNO's Marketing & Sales game
03 December 2020
Newcraft helping Ahold Delhaize with Google Marketing roll-out Ahold Delhaize has completed the roll-out of Google Marketing Platform (GMP) in five European countries, as part of the retailer’s transformation agenda to better embrace data-driven working in its marketing function.
04 November 2020
The need for close client relationships in professional services Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
Four ways how technology can improve customer experience For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Deloitte Digital helps Lamborghini boost customer experience Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
BearingPoint: OEMs need to move with the times to survive As they get further detached from the end customer, automotive original equipment manufacturers (OEMs) and after-sales operators need to adapt to the mobility landscape of the future in order to surv
10 September 2020
Six commercial principles for a stronger post-crisis rebound International research on the back of previous economic downfalls has shown that in every crisis, a small group of companies in fact manage to emerge stronger out of a crisis, grabbing market share f
04 August 2020
CIVITTA's experts on customer lifetime value modelling A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship.
03 August 2020
How to prepare an organisation for B2C direct sales Research from Magnus Red in collaboration with ShoppingTomorrow shows that there are four reasons as to why consumer brands would aim at building a direct sales channel.
19 June 2020
Dutch companies improving their digital commercial maturity Large Dutch companies have improved their digital commercial maturity over the past year, according to new research from BearingPoint.
10 December 2019

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