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French ministry selects PMP Strategy for future of advertising study
France’s Ministry of Culture and Regulatory Authority for Audiovisual and Digital Communication (ARCOM) have selected PMP Strategy to lead an economic study on the future of the country’s advertising
23 October 2023
Research: Consumers keener to engage with 'kind' companies
Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Successfully delivering sales & marketing transformation
Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
High growth professional services firms lead in sales & marketing
Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Volkswagen hires Cognizant for Irish customer experience project
Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Delivering a frictionless customer experience with the help of MarTech
For CMOs seeking to deliver on their customer experience ambitions, marketing technology (MarTech) has become an indispensable companion.
03 January 2023
Adchieve helps companies flourish in the world of online commerce
In the world of online commerce, optimising performance on search engines and platforms has become one of the most important strategic differentiators.
08 September 2022
The future of marketing: Build a best-in-class customer experience
The nature of marketing is changing rapidly. Today, most consumers expect a sublime experience with a top-notch customer service.
25 August 2022
Revisit technology and organisation for commercial success
Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
Google’s top EMEA premier partner digital marketing consultancies
Google has revealed its top Premier Partners in Europe, the Middle East and Africa (EMEA), announcing winners in six functional categories.
03 November 2021
4 ways how AI can boost the top line of fashion and luxury brands
A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
Why e-commerce can thrive with near-zero (data) knowledge
Online commerce based on the minimal use of data could allow e-commerce businesses to structurally reduce their costs.
13 August 2021
How Webs helped Mollie professionalise its HubSpot
Specialist consultancy firm Webs has helped Amsterdam-based digital payments firm Mollie optimise its entire sales operation and boost productivity – by revamping its use of customer relationship man
21 July 2021
Customer-centric digital transformations to win out in new normal
A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Korn Ferry's Monika van Hoogenvest on social selling in consulting
With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to culti
26 February 2021
BearingPoint study shows Dutch companies keep raising the digital bar
Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
120 players participate in TNO's Marketing & Sales game
03 December 2020
Newcraft helping Ahold Delhaize with Google Marketing roll-out
Ahold Delhaize has completed the roll-out of Google Marketing Platform (GMP) in five European countries, as part of the retailer’s transformation agenda to better embrace data-driven working in its marketing function.
04 November 2020
The need for close client relationships in professional services
Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
Four ways how technology can improve customer experience
For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Deloitte Digital helps Lamborghini boost customer experience
Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
BearingPoint: OEMs need to move with the times to survive
As they get further detached from the end customer, automotive original equipment manufacturers (OEMs) and after-sales operators need to adapt to the mobility landscape of the future in order to surv
10 September 2020
Six commercial principles for a stronger post-crisis rebound
International research on the back of previous economic downfalls has shown that in every crisis, a small group of companies in fact manage to emerge stronger out of a crisis, grabbing market share f
04 August 2020
CIVITTA's experts on customer lifetime value modelling
A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship.
03 August 2020
How to prepare an organisation for B2C direct sales
Research from Magnus Red in collaboration with ShoppingTomorrow shows that there are four reasons as to why consumer brands would aim at building a direct sales channel.
19 June 2020
Dutch companies improving their digital commercial maturity
Large Dutch companies have improved their digital commercial maturity over the past year, according to new research from BearingPoint.
10 December 2019
The Next Organization develops marketing & sales game
The Next Organization’s Marketing & Sales Game has been used by industry-leading organisations such as Jaguar Land Rover and business schools such as Aston Business School and Copenhagen Business Sch
08 November 2019
Consulting firms with the best PR and online reputation
For consulting firms anywhere in the world, receiving media attention is an important ambition. A ranking of the consulting firms with the best PR and online reputation.
04 November 2019
Marketing agencies support Park Now's European campaign
Park Now Group, the parent behind parking apps Park Now (Germany, France, Austria and Switzerland), RingGo (UK) and Parkmobile en Park-line (Netherlands), has launched a new European brand and campai
25 October 2019
CMOs and marketing managers are preparing for a digital era
Data analysis and digitalisation are going to have a huge impact on the Chief Marketing Officer role at many companies, according to a new white paper released by nextcontinent.
05 June 2019
New versus existing clients in the professional services industry
The professional services industry of Western Europe is thriving at present – however, with competition in the sector continuing to heat, no organisation can rest on its laurels.
02 May 2019
Bonduelle taps Merkle for agency support in the Benelux
Bonduelle, a French multinational producing processed vegetables, has hired Merkle to help the firm design, build and execute its digital and social strategy in the Benelux.
30 April 2019
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