PwC Romania appoints two leaders and promotes three partners

06 August 2018

PwC Romania has promoted three new partners in its audit, tax and legal services departments: Manuela Guia, Andreea Mitirita and Monica Movileanu. The accounting and consulting firm has also made two senior appointments in its leadership team.

As of 1 July, Andreea Mitirita has become a partner within the Tax and Legal Services department of PwC Romania. Over the past 15 years, she gained significant experience in business restructuring, due-dilligence, mergers & acquisitions and tax litigation projects, both on a local and international level. In her new role, she is the new M&A leader of the Tax and Legal Service practice within PwC Romania and will coordinate the Iasi and Timisoara offices (PwC also has offices in Bucharest, Cluj-Napoca and Constanta). 

Manuela Guia has also been named a partner in PwC’s Tax and Legal Services department. She specialises in competition, pharma, data protection, intellectual property, consumer protection and public sector, and is currently the sole Romanian lawyer that has landed a mention in Global Competition Review’s prestigious ‘Top 100 Women in Antitrust Globally’ list. 

Monica Movileanu has been admitted to PwC’s Assurance partnership – she leads the Accounting Advisory Services practice in Romania, with a focus on clients in the financial services sector. She has been tasked with growing the proposition both in Romania and in other Eastern European countries. 

“The professional success of Manuela, Andreea, and Monica comes after many years of hard work, with great dedication and excellent results, during which they developed from junior positions, to joining our partnership. I am very proud of their evolution and wish them all the best in their new roles,” said Ionut Simion, Country Managing Partner of PwC Romania. 

Manuela Guia, Daniel Anghel, Monica Movileanu, Luca Martini en Andreea Mitirita

Luca Martini and Daniel Anghel

Alongside the internal partner promotions, Simion added that the Romanian member firm of the global accounting and consulting giant has made two changes to its top structure. Luca Martini has been named the new Advisory Leader of PwC in Romania and South East Europe, replacing Edward Macnamara, who has been leading the team for the past two years and now focuses on the global business recovery services project on a global level. 

Martini is a veteran of the consulting industry. He worked 25 years for Accenture and McKinsey & Company, and at both consultancies he was a senior partner. Most recently, he was head of Accenture Strategy in Australia and New Zealand, and previously Senior Partner at McKinsey, in charge of the firm’s Banking practice in Australia and Organisation Banking service line for Asia.

“Luca will be instrumental in achieving our strategic objective of becoming distinctive leaders of the Romanian professional services market. His extensive experience in leading teams in complex advisory projects and various markets will strengthen our management consulting capabilities and will help us bring new perspectives and innovative solutions to our clients,” remarked Simion. 

Meanwhile, Daniel Anghel has been appointed head of the Tax and Legal Services practice for Romania. He joined PwC in 1997 and has been leading the PwC Central and Eastern Europe Indirect Tax Group for the last five years. Anghel is an expert in VAT, customs and international trade. 

Earlier this year, rivals KPMG and EY promoted two women to top leadership roles in Romania, while Deloitte also added three new partners to its local partnership ranks.

Related: Former head of Accenture Strategy in Australia Luca Martini joins PwC in Romania.


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Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”