BrazilAtos launches Eviden brand ahead of €5 billion carve-out
Months ahead of the formal launch of Eviden, Atos has formally launched the brand of its €5 billion spin-off business.
In June last year, IT services giant Atos announced its strategic plan to split the company into two businesses – Atos and Eviden – of roughly equal size.
According to the board of the Paris-listed group, splitting the €11 billion company, which was founded in 1997 through a French-Dutch merger and today operates in over 70 countries, will “create the highest value for shareholders and other stakeholders”.
The post carve-out Atos business (revenue: €5.4 billion) will consist of the Data Centre and Hosting, Digital Workplace, Unified Communications and Business Process Outsourcing divisions.
Eviden
The new Eviden business (revenue: €5.0 billion) will focus on professional services, and brings together the Digital, Big Data, and Security divisions of Atos. Eviden also includes the consulting business, formerly known as Atos Consulting (which was formed after Atos acquired KPMG Consulting in 2002 in the wake of the Enron scandal).
Spinoff Eviden is planned to launch standalone anytime between July 1, 2023 and December 31, 2023. Up to its life as an independent company, Eviden operates within the Atos organisation and trades as ‘Eviden, an Atos business’.
Ahead of its independent status, Eviden has now launched its brand and put up its new corporate website, as well as silently introduced its social media channels.
On its website, Eviden bills itself as “one of the largest carve-outs our industry has ever seen” and a global player with revenues of €5 billion and over 57,000 employees. The website also showcases the firm’s six main offerings: Advanced Computing, Cybersecurity, Cloud, Smart Platforms, Transformation Acceleration, and Net-Zero Transformation.
Notably, Eviden was initially slated to launch as Evidian, but the close resemblance to Nvidia (an American company that develops graphics processing units) meant that Atos diverted to a new brand. According to brand marketers at the French listed group, Eviden retains the same etymology (“evidence”) without being a near-anagram of Nvidia.
Appointed to lead Eviden in Northern Europe and Asia Pacific is Nikki Kelly, who most recently served as Senior Vice President for Public Sector and Defence in Northern Europe at Atos.
“I’m excited to start my new role with Eviden as the CEO for Northern Europe & Asia Pacific,” Kelly wrote on LinkedIn. “A once in a lifetime opportunity to help scale a €5 billion new company with deep industry expertise, innovation in our DNA, helping our clients to be competitive and deliver secure, digital business solutions quickly at scale.”
If all goes according to plan, Atos will conclude a process that shows close resemblance to IBM’s strategy to spin-off its managed infrastructure services business to form Kyndryl (which launched in November 2021). Meanwhile, another professional services giant that has been seeking a split, EY, has been forced to return to the drawing table.
