Multinationals BMW and Radisson Hotels call in Accenture Interactive

15 May 2018

Two large multinationals – BMW Group and Radisson Hotel Group – have called in Accenture Interactive to support their digital marketing and advertising endeavours. 

With a brand value of over $40 billion, Germany headquartered BMW is the globe’s third most valuable automotive brand. Working side-by-side with Accenture Interactive, the group is aiming to improve the way it pushes content and features across its digital channels worldwide, in around 120 countries. This includes tailoring digital content to local requirements in multiple languages and tailoring advertising messages across all channels including search and social.

By combining data, technology and creative services, BMW and Accenture Interactive – the digital marketing agency of Accenture – also aim to enhance the customer experience offered to clients.

Commenting on the partnership, Anatoly Roytman, who leads Accenture Interactive in Europe, Africa and Latin America, said, “It is an exciting time to innovate and succeed in creating human-led experiences for customers – whether via digital or real-world touch-points. As BMW’s experience agency, we can offer a new horizontal structure and connected approach to making creative and memorable customer experiences online and to build brand equity.” 

Meanwhile, Accenture Interactive has also been called in by Radisson Hotel Group, one of the world’s largest hotel groups. Accenture Interactive has been selected as the global experience agency for six of the company’s brands (Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Inn by Radisson and Country Inn & Suites by Radisson) covering more than 1,100 hotels in operations across 80 countries.BMW and Radisson Hotels call in Accenture Interactive“In a crowded hospitality space, Radisson Hotel Group is striving to differentiate itself from the rest through personalised and meaningful experiences, and making every moment matter for our guests – starting from a simple Google search to a memorable stay at one of our hotels, post-stay engagement and loyalty. We are delighted to partner with a digital industry leader like Accenture to help us achieve this vision,” said Remy Merckx, Vice President Digital at Radisson Hotel Group.

By improving its digital presence and ramping up its digital experience, Merckx said the US-headquartered company can improve customer acquisition and retention. One of the levers will be tailored content, which will increase increasing qualified traffic. Supported by marketing technologies and data analysis, traffic and campaigns across all digital channels can also be more personalised.

The mix of levers will down the line drive up revenue, explained Mercedes Oblanca, head of Accenture’s Travel Industry Group in Europe. “We have examined the impact on traveller's perception of personalised marketing campaigns. Traveller engagement improves significantly when brand communications are personalised consistently across the different channels and along the traveller journey.”

“We can offer a new approach to build a solid channel strategy to raise brand equity, revenue growth and customer love,” added Roytman.

Azerbaijan's air navigation service provider flies in Helios

19 April 2019

Azerbaijan’s Azeraeronavigation, the country’s air navigation service provider, has selected aviation consultancy Helios to support it with the upgrade of its communication, navigation and surveillance systems infrastructure for air traffic management.

Bordering with Kazakhstan, Turkmenistan and Russia from the north and east, Iran from the south, and Georgia, Armenia and Turkey from the west, Azerbaijan’s airspace is used by dozens of international and national carriers. The country’s airspace, of which 86,600 sq. km is land and 78,000 sq. km is above the Caspian sea area, currently spans a route network of around 8,000 km. 

Azeraeronavigation, the organisation which control the country’s air traffic management (ATM) and communication navigation and surveillance systems (CNS), needs to prepare for a growing number of commercial flights passing through its airspace. The organisation has also developed a strategy to become one of the best performing and innovative air navigation service providers in the region. To support delivery of both objectives, the organisation has brought consultants from Helios on board.Azerbaijan's air navigation service provider flies in HeliosHelios will assess Azeraeronavigation’s current infrastructure with a particular focus on improving the efficiency and effectiveness of its components, and help to develop an implementation roadmap. This will include an action plan and development of options for evolution of the infrastructure, covering criteria such as capacity, new technology, safety, cost-efficiency and more.

“This project will enable us to fully prepare for the future, improve our efficiency and take advantage of innovative technologies, as well as to decide on the best way forward in order to meet the ultimate goal of providing high-value and excellent services to our users,” said Farhan Guliyev, director of Azeraeronavigation. 

Commenting on the project, Helios’s chief executive officer Claire Davies said, “We are delighted to be supporting Azeraeronavigation on this ambitious and important project. Helios has extensive experience and a deep understanding of air traffic management and communication, navigation and surveillance systems. I am confident we will be able to help them accelerate their exciting programme of improvement.” 

Last year, Ukraine's national air traffic service provider hired experts from Helios to oversee a systems upgrade project.