Metyis launches campaign at Schiphol Airport: ‘Others consult, we deliver’

30 September 2024 Consultancy.eu

A new advertising campaign for Metyis has taken off at the city’s Schiphol Airport. The ‘Others consult, we deliver’ slogan takes aim at long-standing preconceptions about the consulting sector, while painting Metyis as the exception to the rule.

Amsterdam Airport Schiphol, known informally as Schiphol Airport, is the main international airport of the Netherlands, and the third-largest airport in Europe in terms of passengers. Getting a new marketing campaign off the ground at Schiphol is no mean feat then. No wonder Metyis is so proud that it has managed to display its branding in the airport this autumn.

Around seven million people travelled through the famous transport hub’s gates in July and August. If those figures held firm in September and October, some 10+ million travellers are likely to have seen Metyis’ new campaign, which boldly attempts to set the firm apart from the broader professional services industry.

The slogan “Others consult, we deliver” appears in yellow letters on a dark blue background, and was developed entirely by the firm’s own communications, marketing, and design teams, to “engage a diverse international audience and reinforce Metyis’ distinctive approach and commitment to going beyond consulting.”

Reflecting on the campaign, Metyis expressed excitement about the launch of its latest inhouse marketing initiative at such an important business hub as Schiphol Airport.

“The campaign serves as inspiration to our existing partners and people, instilling a sense of pride from collaborating with us to create a real impact. In a world where many offer advice, we stand out by delivering meaningful and measurable results. At Metyis, we don’t just work for our partners, we work with them, taking ownership of shared objectives to deliver tangible outcomes.”

Founded in 2013 with its roots in Amsterdam, Metyis has grown significantly over the last 11 years, expanding its offerings and building a pan-European footprint with over 1,000 staff in multiple offices. The firm provides a combination of management consulting, data and AI, digital commerce, and marketing and design services, and works for well-known multinationals and mid-market companies.

Yogen Singh, senior partner at Metyis, stated, “We deliver on our promises by not just working closely with our partners but by taking ownership of our common objectives. We believe that co-creation and having common understanding and trust is the very foundation of being good partners. This has been proven right over the past years thanks to each one of our partners.”

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