BrazilTechnology Holdings advises Salesforce partner Cloobees on sale to Synechron
Technology Holdings has acted as the exclusive financial advisor to Cloobees, an award-winning Salesforce partner, on its strategic sale to Synechron.
Announced yesterday, Synechron has purchased Cloobees, which was founded in 2020 and today has a team of over 220 consultants and staff in Poland, Central and Eastern Europe, the United Kingdom and India.
A Salesforce Summit Partner, Cloobees holds more than 800 Salesforce certifications, of which more than 350 are specialized in the firm’s core industries of financial services, energy & utilities, and communications. The firm helps clients design and implement their Salesforce systems, spanning technical support and change management, and also offers a managed services model for system upgrades and maintenance.
Commenting on the joining of forces with Synechron, co-founder Jakub Wasielewski said: “For Cloobees, the opportunity to join forces with Synechron is an ideal match. Their reputation with clients, their global footprint, and their agile operating environment mean we can accelerate our growth and bring our leading Salesforce services and solutions to an even wider range of clients.”
The sale process was advised on by Technology Holdings, an award-winning global investment bank with a track record of closing deals in 25 countries. The firm has previously guided the sale of several other Salesforce consultancies, including C-Clear Partners (sold to Valantic) and S4G Consulting (sold to McKinsey & Company).
“Technology Holdings was our key partner providing end-to-end expertise, strategic guidance, and attention to detail throughout the transaction. The team worked incredibly hard and were always by our side throughout and effortlessly navigated through the twists and turns of the transaction, providing us with sound advice and helping us find solutions to the challenges and complexities of the deal,” said Wasielewski.
“Their understanding of the Salesforce ecosystem, global buyer network and commitment to excellence were vital in identifying Synechron as the ideal strategic partner. They helped us identify a partner that supports our passion and commitment to our brand and culture, and we look forward to building upon our success alongside the Synechron team. We are incredibly thankful to the whole Technology Holdings team for their unwavering support and expert guidance.”
Reactions from Technology Holdings
Vivek Subramanyam, Founder and CEO of Technology Holdings, said, “We are excited to have completed this significant transaction with Synechron – our 11th Salesforce deal globally. This transaction is a testament to Technology Holdings’ extensive expertise and proven capabilities in the digital transformation and Salesforce space. We wish Cloobees every success in their strategic partnership with Synechron.”
Bruce Green, Director at Technology Holdings, added, “We are incredibly proud to have supported Cloobees at this pivotal stage in their journey. The team have built a fantastic business that has achieved significant growth by focusing on a sector-led approach that is truly exceptional in the Salesforce market. Out of all the parties we spoke with, Synechron stood out for its strong cultural fit and the unique strategic opportunities it brings to this partnership.”
