Advertising veteran Adam Kerj joins Accenture Interactive in Nordics

05 October 2018

Adam Kerj, one of Sweden’s most awarded creative leaders, has joined Accenture Interactive as the firm’s first Creative Chief for Accenture Interactive in the Nordics. Kerj has been tasked with creating new business opportunities in Sweden, Norway, Denmark and Finland. 

The executive joins Accenture after serving as Chief Commercial Officer at McCann. Prior to that, he held a board role at creative and digital agency 360i, an arm of Dentsu, and advertising agency J Walter Thompson New York. Throughout his career he has led campaigns for such brands as Ben & Jerry’s, Coca-Cola, HBO, Macy’s, Oreo, Pampers, Puma, Rolex, Sony, Tide and Toyota, and his work has been awarded by the Cannes Lions, One Show and other trade organisations. 

Kerjs’ appointment is part of Accenture Interactive's strategy to bolster its presence in the region. The firm has a strong presence in Sweden, thanks to its purchases of design agency Fjord and e-commerce specialists Brightstep, yet still trails the larger creative groups in both Sweden as well as the other Nordic countries. According to Kerjs, Accenture, in leveraging its expertise in creative combined with a heritage in consulting and technology, is well positioned to tap into the opportunities in Scandinavia. 

“Never before have creatives had more opportunities to create engaging ideas and experiences that have a direct impact on brands and on clients’ businesses. Accenture Interactive is well positioned to bring innovative ideas and experiences to market for our clients across the entire consumer journey. The talent here is truly exceptional and different from traditional agencies in the Nordic market, which makes this role so exciting.”

Advertising veteran Adam Kerj joins Accenture Interactivehas in Nordics

Kerj added that he believes Accenture Interactive has a further edge on traditional agencies through its ability to “have a faster impact on a client’s business” due to its lack of a traditional legacy structure. Asked how he looks at the claim by traditional agencies that the large consulting group such as Accenture lack the creative skills, Kerj commented; “Creatively, we can figure out everything more or less by ourselves. We will bring something slightly different to the table, but that is absolutely the ambition: to be as creative as other agencies.” 

The new Creative Chief will however in the process have to fend off fierce competition from rival consulting firms. Globally, Accenture is facing the likes of IBMDeloitte and PwC, which have in recent years all nestled themselves among the world’s ten largest creative and digital agencies according to data from US magazine AdAge. In the Nordics, Deloitte Digital has a strong presence building on its acquisitions of digital agency Mobiento (2015) and creative agency Acne (2017), while PwC picked up design agency Pond (2017) and more recently the Olso office of Livework. Meanwhile, US strategy consultant McKinsey & Company bolted-on Veryday in the Nordics in 2016, a Swedish design agency. 

Commenting on the addition of Kerj, Mattias Boman, Head of Accenture Interactive in the Nordics, said, “We believe that creativity and human insights are the currency that make the big difference in forging strong, loyal and valuable relationships with consumers. We're thrilled that Adam is joining to spearhead our creative capabilities at this exciting time for Accenture Interactive.”

Earlier this year, multinationals BMW and Radisson Hotels both called in Accenture Interactive in a bid to bolster their digital marketing and advertising activities.

Rik de Weerd joins Product League as Chief Digital Transformation

19 April 2019

Product League, a digital transformation agency dedicated to the OutSystems platform, has brought Rik de Weerd on board as Chief Digital Transformation.

Based in the Netherlands, Product League is a rapidly growing digital product specialist. The firm helps clients – including the likes of beer brewer Heineken and grocery players Albert Heijn and Coop – build systems, applications and products by combining a rapid application development approach with an agile way of working. To this end, Product League is dedicated to the low-code platform of OutSystems. 

Against a backdrop of a growing need to transform core legacy systems, as organisations embrace emerging technologies to bolster competitiveness and (digitally) navigate change, low-code is seeing a booming uptake by organisations of all sizes. According to one estimate, by a US analyst firm, the market for low code development is set to double in size from its current value of $1.6 billion roughly every two years during the period until 2025. Alongside peers such as Appian and Mendix, OutSystems is at the forefront of the low-code industry.

According to Rik de Weerd, Product League is uniquely positioned to tap into the growing market for OutSystems services, leveraging its specialist and multidisciplinary approach to help clients “deliver winning products”. He elaborated, “there are many good players in the OutSystems market which deliver excellent technical work. Product League goes beyond this, and additionally brings a focus on the strategic level. The firm is not only a strategic partner with the right toolset, but also brings the determination to take clients wherever they need to go.”

Rik de Weerd joins Product League as Chief Digital Transformation

The Dutchman brings a wealth of experience to Product League, as well as a reputation as one of the Benelux’s OutSystems thought leaders in the low-code industry. Before joining the digital consultancy, he worked for OutSystems from their Benelux office as Lead Solution Architect for Northern Europe. During his tenure, he has led a large number of digital transformation projects and has been responsible for resolving complex business and IT issues. Earlier in his career he held several IT consulting and project management roles. 

Asked about his move from OutSystems to Product League, De Weerd commented: “After five years of evangelising low-code, drawing up countless solutions across Northern Europe and battling 'old habits and short-term thinking’, now it’s time to put my money where my mouth is. I had the privilege to be presented with several new business cases every week in different branches and help blueprint the road to value in all of them. Now I’m eager to take that to the next level and drive the programmes that actually transform corporations into the digital age.”

“Low-code has crossed the chasm, the technology is now here to stay. Searching for new, more effective ways of catalysing their digital transformation, leading companies are realising this. Driving digital transformation as a core competency of Product League is now my mission and I believe it will be an excellent fit.” 

He further pointed at Product League’s ability to provide an end-to-end service, “With a team of product owners, business analysts, UX/UI designers and OutSystems developers, Product League can offer clients the full digital experience. But technology can only take you so far – without the right people, the right mindset and the power to execute, IT stays hypothetical. I believe I’ve found all three in Product League.”