Munch Museum in Norway uses AI to bring art collection to life

20 November 2023 Consultancy.eu 2 min. read

Norway’s Munch Museum in Oslo is teaming up with Tata Consultancy Services (TCS) to create a real-time drawing experience using AI and machine learning technology.

The Munch Museum, the premier collection of works by expressionist Norwegian painter Edvard Munch (and home to the iconic painting The Scream), is working to roll out an immersive and interactive drawing experience for the hundreds of thousands of art lovers that visit their collection every year.

Global IT services company Tata Consultancy Services has been brought on board to create, develop, and test cutting-edge AI and machine learning technologies that will be linked to the museum's database of nearly 7,000 original drawings.

Munch Museum in Norway uses AI to bring art collection to life

The consultants will also be providing consultancy, workshops, and talent exchanges – all aimed at upskilling the workforce of Munch Museum so that they can contribute in bringing an immersive museum experience to the public.

“We are excited to be a part of the Munch Museum’s futuristic vision, and the possibility of using generative AI in an area that is as personal and intimate as art appreciation. Applications such as this truly bring to life the scenarios that the current generation of AI systems have made possible,” said Harrick Vin, chief technology officer at TCS.

Munch was an incredibly prolific artist, having created thousands of works during his career as an artist. He experimented with different styles and approaches through various stages of his life and the museum’s AI project looks to bring to light some obscure works from their archives that may not have been seen by the public before.

Innovative AI technology has been impacting the art world significantly, with powerful generative AI imagery tools like DALL-E and Midjourney bringing innovation and new possibilities to the artistic process. In the past few years, some types of AI tools have become valuable for museums too, promising to please visitors with new interactive and immersive experiences that were not possible before.

The Munch Museum is not the first to embrace AI and machine learning in an attempt to bring their collection to life in a new way. For example, the Van Gogh Museum in Amsterdam has also recently implemented AI technology in a new tool that reviews visitor feedback, which was developed and launched in collaboration with Eraneos.