AI & Gen AI news in Europe

An overview of news, trends and research in AI & Gen AI consulting in Europe:

Europe moves forward in AI race, but maturity is uneven and gaps remain Companies in Europe are improving in AI readiness, staying well ahead of Asian companies but still trying to close the gap with global leader North America.
08 July 2026
Valcon launches Meridian to accelerate and govern enterprise agentic AI adoption Valcon has launched Meridian, a new service designed to help organisations put agentic AI into practice quickly while maintaining security, compliance and European data sovereignty.
08 July 2026
How AI-first business simulations can drive transformation Integrating AI into business simulations can take experiential learning to the next level.
08 July 2026
Why leadership capability building is the most underrated AI investment Most organizations investing in AI focus on several critical areas, including technology, data, governance structures and people. These are all sensible investments.
07 July 2026
Most companies struggle to scale AI despite rapid adoption, says SparkOptimus AI adoption has surged across organizations worldwide, but the gap between testing and scaling remains a stubborn challenge for most businesses, according to a new industry benchmark published by Spa
22 June 2026
AI is reshaping business models and driving a fundamental redesign AI is becoming the infrastructure through which value is created, delivered, and captured.
09 June 2026
AI is transforming jobs faster than companies are redesigning work The impact of artificial intelligence (AI) on the workplace continues to accelerate.
08 June 2026
M&A in European IT and AI services market is entering its next phase Europe’s IT services market is moving beyond isolated AI pilots into a coordinated build-out of infrastructure, skills and vertical use cases.
04 June 2026
Max Slagt (Rewire) on AI’s journey from strategy through to bottom-line impact Most organisations no longer struggle with understanding AI. Instead, they struggle with turning AI ambition into real returns.
02 June 2026
Stellantis selects Accenture for AI and digital twin manufacturing transformation Stellantis, a European car manufacturer with revenues of €153 billion, has launched a new project introducing AI-enabled digital twin capabilities across its global manufacturing footprint.
22 May 2026
Atos joins forces with Elastic to roll out Elasticsearch across Europe Atos has entered into a strategic partnership with Elastic, a European technology company specialising in enterprise search and conversational AI.
12 May 2026
Devoteam’s TechRadar: Six technologies disrupting business and society in 2026 Technology is no longer just an enabler of bus – it is the force redefining how organisations grow and compete.
06 May 2026
Agentic AI in commerce: A shift merchants can’t ignore PaymentGenes and Adyen recently co-hosted an event for fintech professionals in Amsterdam.
29 April 2026
EY launches AI accelerators to help fuse AI tech with organizational ambitions EY’s suite of strategic accelerators for building AI-native enterprises, EY.
15 April 2026
AI model Claude Mythos sends shockwaves through cybersecurity landscape The launch of Claude Mythos is sending shockwaves through the cybersecurity world.
15 April 2026
Accenture and Google Cloud launch Sovereign Cloud and AI Innovation Center in Brussels Accenture and Google Cloud have opened a new Sovereign Cloud and AI Innovation Center in Brussels, aimed at helping governments and highly regulated industries scale artificial intelligence while mai
15 April 2026
Czech organizations are progressing with AI – but data is holding them back Companies in the Czech Republic are planning to invest further in artificial intelligence (AI) and scale their use of the technology this year, according to a study by Adastra.
01 April 2026
How AI is transforming procurement: Insights from Sourcing Champions AI has been transforming procurement for years now, but 2026 will see significant leaps in AI capabilities and adoption in a variety of ways.
26 March 2026
Study: AI is reshaping automotive finance despite scaling challenges New digital-native companies and financial technology players are aggressively capturing market share in the automotive financing sector, setting up a massive industry consolidation that could displa
18 March 2026
How companies can embed AI across people and organisational culture AI has moved beyond the hype to become a reality in everyday work.
18 March 2026
AI is levelling the playing field between small and large companies Business leaders increasingly see AI as one of their top imperatives rather than just an experimental curiosity – and it has become an equalizer for smaller companies.
10 March 2026
Accenture and Mistral AI join forces for sovereign AI in Europe Accenture has entered into a multi-year strategic partnership with Mistral AI, a French provider of artificial intelligence (AI) models and solutions.
02 March 2026
AI-powered leaders are leapfrogging their peers in digital customer experience The digital customer experience of Dutch companies has improved over the past year, with those that have applied AI and Gen AI strategically making the greatest gains, according to research by Bearin
25 February 2026
Bleckmann partners with SparkOptimus for AI implementation Global logistics and fulfillment services company Bleckmann has successfully integrated generative AI (Gen AI) into its commercial operations to accelerate international expansion following a success
18 February 2026
Ecommerce braces for new era of agentic AI shopping A major shift in ecommerce is now underway as autonomous software agents begin to augment human browsing.
18 February 2026
Gen AI in procurement is shifting from broad experimentation to more high-impact areas Procurement organizations across Europe are moving away from broad generative AI (Gen AI) experimentation toward a “selective industrialization” focused on high-impact, proven use cases.
11 February 2026
Consultant or ChatGPT? How to avoid AI irritation and build real expertise It’s a familiar daily moment: you open an email or a proposal and it immediately feels like it was written by an AI. It’s superficial, vague and takes far too long to comb through.
11 February 2026
The hidden cost of AI: New report warns over energy use and environmental impact The rapid adoption of AI is creating a significant strain on resources that often remains unseen by the average user.
11 February 2026
FIDA and AI: Relevance – not regulation – will determine value creation With the EU’s Financial Data Access regulation (FIDA), access to financial data across sectors will soon become standardized.
05 February 2026
Xebia launches AI tool to help travel companies assimilate customer feedback Global IT consulting firm Xebia has launched a new tool to help travel companies better monitor and understand customer feedback.
26 January 2026
Leadership shortfalls amplify workplace concerns about AI A lack of leadership is fuelling anxiety among employees about the impact of artificial intelligence (AI). That is according to new research by Mercer.
21 January 2026
Baris Kavakli (Portera) discusses his predictions for agentic AI in 2026 As agentic AI tools continue to transform enterprise software, organizations that stay ahead of the curve will be among the winners.
21 January 2026

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