BrazilThe five fundamentals of becoming a Digital Enterprise
Staying relevant in today’s digital age requires more than just adopting new technologies. A whitepaper from Anderson MacGyver outlines the fundamentals of becoming a Digital Enterprise.
A Digital Enterprise is a forward-thinking company that embeds digital technology at the core of its business strategies to drive innovation, scalability, and a competitive advantage. These companies are characterized by a culture of transformation and agility, allowing them to anticipate market changes and capitalize on emerging opportunities.
Anderson MacGyver’s whitepaper lays out five key areas that companies need to focus on to become a Digital Enterprise. By actioning these core building blocks, companies can flex their digital capabilities to stay ahead of the competition.
Customer Experience
Delivering an exceptional customer experience is about creating well-crafted digital propositions, innovative customer products, effective digital channels, and seamless integration. This is particularly important for B2C organizations, but B2Bs are also increasingly connecting with their customers and suppliers.
In fact, digital leaders spend around a quarter of their digital budgets in customer experience, according to a survey from Anderson MacGyver. This will include things like personalized customer journeys in e-commerce and using customer data and transactional information.
Operational backbone
The key to true scalability and efficiency lies in the operational backbone. By automating processes and minimizing human actions, companies can achieve significant scalability. The backbone extends beyond internal operations to include seamless integration with ecosystem partners like logistics companies and suppliers.
This type of operational backbone is seen as a top three priority by a quarter of digital leaders surveyed. It accounts for around 40% of IT investments and includes everything from ERP implementations to full automation of production processes.
Digital infrastructure
Just as roads and utilities are vital parts of the physical world, a robust digital infrastructure enables the seamless operation of modern enterprises. This includes hardware, enabling software, cloud-based infrastructure services, platform services, cybersecurity, connectivity, and all devices used to connect people and devices within the organization.
This is a major part of any digitalization strategy. In fact, digital infrastructure accounts for an average of 19% of what companies spend on digital technologies. This is especially true of companies in areas like logistics or fulfillment, which have highly digital and automated work environments.
Shared data
Data is an asset that is crucial for delivering exceptional customer experiences, optimizing processes, and enabling intelligent, data-driven decisions. Organizations must ensure the quality, definitions, security, and timeliness of their data to maximize usability.
Shared data is a top priority for only 4% of digital leaders and top 3 priority for 23%, according to Anderson MacGyver. Many companies leverage algorithms and AI-powered tools to learn more from their data.
Digital smartness
Algorithms, advanced analytics, automation, and artificial intelligence are the foundation of digital smartness. AI and analytics are transforming both customer experiences and operational efficiency. They enhance customer interactions and strengthen the operational backbone of organizations with smart processing and automated decision-making.
Human intervention remains an important part of the mix, however. The future of smart tools will use AI and analytics to improve operational efficiency, but will call on humans to review when necessary.
