Marketing research in Europe

An overview of research in Marketing consulting in Europe:

Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
Six critical imperatives for a great brand experience What do consumers really want when engaging with brands and purchasing products/services? To help unravel that multi-faceted question, Merkle conducted a survey of over 2,000 consumers worldwide.
30 April 2024
Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
High growth professional services firms lead in sales & marketing Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Why e-commerce can thrive with near-zero (data) knowledge Online commerce based on the minimal use of data could allow e-commerce businesses to structurally reduce their costs.
13 August 2021
Customer-centric digital transformations to win out in new normal A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
BearingPoint study shows Dutch companies keep raising the digital bar Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
The need for close client relationships in professional services Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
BearingPoint: OEMs need to move with the times to survive As they get further detached from the end customer, automotive original equipment manufacturers (OEMs) and after-sales operators need to adapt to the mobility landscape of the future in order to surv
10 September 2020
Dutch companies improving their digital commercial maturity Large Dutch companies have improved their digital commercial maturity over the past year, according to new research from BearingPoint.
10 December 2019
Consulting firms with the best PR and online reputation For consulting firms anywhere in the world, receiving media attention is an important ambition. A ranking of the consulting firms with the best PR and online reputation.
04 November 2019
CMOs and marketing managers are preparing for a digital era Data analysis and digitalisation are going to have a huge impact on the Chief Marketing Officer role at many companies, according to a new white paper released by nextcontinent.
05 June 2019
Record levels of incentives are eroding sales margins of car manufacturers Automotive companies have lean and well managed operations, focused on reducing production and operations costs.
19 September 2018

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