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Research: Consumers keener to engage with 'kind' companies
Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Successfully delivering sales & marketing transformation
Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
VolkerWessels Telecom works with Hammer on commercial strategy
When VolkerWessels Telecom kicked off the process of finetuning the commercial strategy for its network business, the Dutch telecom group brought in Hammer Market Intelligence for support.
05 July 2023
BTS named leading sales consulting and training company
International strategy implementation firm BTS has bagged two awards for its sales capabilities, hot on the heels of being named a leading consulting firm in the area of human capital.
10 June 2023
Companies that offer top ESG value see 5x higher revenue growth
Sustainability sells: Brands that embrace purpose and sustainability can capture more consumer interest and drive growth.
05 June 2023
High growth professional services firms lead in sales & marketing
Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Digital drives commercial improvement at Henkel Adhesive
When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
Volkswagen hires Cognizant for Irish customer experience project
Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Three key steps for setting and implementing price increases
The current combination of supply chain disruption, soaring oil & gas prices and raw material / commodity prices is causing an inflationary shock. The result? Significant price increases.
22 March 2022
Revisit technology and organisation for commercial success
Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
How B2B companies can become stars in digital pricing
Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value.
16 September 2021
4 ways how AI can boost the top line of fashion and luxury brands
A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
How Webs helped Mollie professionalise its HubSpot
Specialist consultancy firm Webs has helped Amsterdam-based digital payments firm Mollie optimise its entire sales operation and boost productivity – by revamping its use of customer relationship man
21 July 2021
Customer-centric digital transformations to win out in new normal
A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Korn Ferry's Monika van Hoogenvest on social selling in consulting
With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to culti
26 February 2021
BearingPoint study shows Dutch companies keep raising the digital bar
Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
120 players participate in TNO's Marketing & Sales game
03 December 2020
The need for close client relationships in professional services
Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
Four ways how technology can improve customer experience
For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Bonfiglioli Consulting helps eyewear brand with S&OP integration
Italian management consultancy Bonfiglioli Consulting has helped a leading global fashion brand cut down on its manufacturing lead times by nearly 60% by improving its sales & operations planning.
13 October 2020
Deloitte Digital helps Lamborghini boost customer experience
Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020
BearingPoint: OEMs need to move with the times to survive
As they get further detached from the end customer, automotive original equipment manufacturers (OEMs) and after-sales operators need to adapt to the mobility landscape of the future in order to surv
10 September 2020
Valcon's experts on using AI to drive sales effectiveness
Of all emerging technologies around, artificial intelligence (AI) is touted to be the largest disruptor to ways of working in the sales function.
27 August 2020
Six commercial principles for a stronger post-crisis rebound
International research on the back of previous economic downfalls has shown that in every crisis, a small group of companies in fact manage to emerge stronger out of a crisis, grabbing market share f
04 August 2020
CIVITTA's experts on customer lifetime value modelling
A customer lifetime value (CLV) is one of the most important metrics in marketing, outlining the total value a company is expected to reap from a customer relationship.
03 August 2020
Twelve strategies and measures for sales recovery
The coronavirus crisis and pandemic-induced downturn is having a big impact on the sales figures of most companies.
21 July 2020
How to prepare an organisation for B2C direct sales
Research from Magnus Red in collaboration with ShoppingTomorrow shows that there are four reasons as to why consumer brands would aim at building a direct sales channel.
19 June 2020
Seven ways how sales should respond to the Covid-19 crisis
For companies to stay on top of their revenues and margins during the Covid-19 crisis, leaders need to make sure their sales teams adapt quickly and effectively to the new market environment.
07 April 2020
Better sales planning helps Lucas Bols drive growth
Driven by its ambition to accelerate its growth, Dutch distillery Lucas Bols embarked on a sales transformation.
24 January 2020
Hunkemöller boosts store performance insights with new system
Lingerie brand Hunkemöller is growing fast: it now has more than 900 stores, with more stores in new countries added every year.
10 January 2020
Dutch companies improving their digital commercial maturity
Large Dutch companies have improved their digital commercial maturity over the past year, according to new research from BearingPoint.
10 December 2019
The Next Organization develops marketing & sales game
The Next Organization’s Marketing & Sales Game has been used by industry-leading organisations such as Jaguar Land Rover and business schools such as Aston Business School and Copenhagen Business Sch
08 November 2019
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