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Sales news in Europe

An overview of news, trends and research in Sales consulting in Europe:

SparkOptimus helps Orac launch commercial growth plan When Orac, a major European wall decoration company, sought to boost its sales significantly by 2028, the company called in digital consultancy SparkOptimus to help launch a new growth plan.
30 April 2025
Navigating the Margin Growth Paradox: Balancing profit and planet As an economic crunch meets the need for green transformation, commercial directors and pricing leaders are facing a crucial dilemma: How can companies optimize pricing while sticking to sustainabili
04 March 2025
Trends shaping the commercial excellence landscape in 2025 A study from Vesper Commercial Excellence of 130 sales and marketing leaders from around Europe has shed light on the key trends reshaping the commercial landscape.
24 February 2025
Redefining sales enablement with a shift to a proactive hunting mindset The sales environment has undergone a seismic shift. The days of waiting for inbound leads to fill the pipeline are over.
06 January 2025
New BearingPoint platform taps AI to rapidly build customer personas BearingPoint has launched a new product that helps companies near instantly gain an in-depth understanding of their customer – from their needs and preferences, to behaviors and even potential spendi
18 November 2024
Nine areas to consider for improving margins in the retail sector The retail industry faces significant challenges that are putting pressure on margins. As a result, many retailers are launching programs to improve their margins.
14 October 2024
Embedding loyalty into every step of the customer and payments journey Companies are reinventing loyalty programs as new technologies emerge and customer expectations shift.
04 September 2024
AI can transform pricing strategy for promotions and markdowns In the retail industry, artificial intelligence (AI) can play a major role in helping retailers understand optimal pricing strategies, according to analysis from Metyis experts Arshiya Nagi, Arpit Gu
07 August 2024
Freshworks names BearingPoint a consulting partner in Netherlands Freshworks, a global provider of software solutions, has named BearingPoint a consulting partner in the Netherlands. More than 60.
07 June 2024
Wavin teams up with Xebia for digital CX transformation Wavin, the Building & Infrastructure business of Orbia, has brought Xebia on board to help the company improve its digital customer experience.
20 March 2024
Albert Heijn and Merkle win award for Christmas loyalty campaign Supermarket chain Albert Heijn has bagged a Marigold Award for the way it managed to delight its customers during last year’s Christmas – while benefitting its own business as well.
12 October 2023
Research: Consumers keener to engage with 'kind' companies Consumers are happier to spend their money with companies they perceived as ‘kind’ – or in other words, companies that met their expectations of positive environmental and social practices.
18 August 2023
Successfully delivering sales & marketing transformation Implementing transformation programs are notorious for their challenges and pitfalls, and this is no different in the domain of sales & marketing.
24 July 2023
VolkerWessels Telecom works with Hammer on commercial strategy When VolkerWessels Telecom kicked off the process of finetuning the commercial strategy for its network business, the Dutch telecom group brought in Hammer Market Intelligence for support.
05 July 2023
BTS named leading sales consulting and training company International strategy implementation firm BTS has bagged two awards for its sales capabilities, hot on the heels of being named a leading consulting firm in the area of human capital.
10 June 2023
Companies that offer top ESG value see 5x higher revenue growth Sustainability sells: Brands that embrace purpose and sustainability can capture more consumer interest and drive growth.
05 June 2023
High growth professional services firms lead in sales & marketing Top performing firms in the professional services industry spend more on sales & marketing than their underperforming peers and are more mature in business development practices, according to a globa
11 May 2023
Digital drives commercial improvement at Henkel Adhesive When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
Volkswagen hires Cognizant for Irish customer experience project Global automotive group Volkswagen has engaged Cognizant to help it improve its customer experience in the Irish market.
19 April 2023
Three key steps for setting and implementing price increases The current combination of supply chain disruption, soaring oil & gas prices and raw material / commodity prices is causing an inflationary shock. The result? Significant price increases.
22 March 2022
Revisit technology and organisation for commercial success Marc Andre Lein and Simon Andreas Hofmann from management consultancy Impulssum outline why a renewed approach for technology and organisation is core for commercial success.
31 January 2022
How B2B companies can become stars in digital pricing Companies across B2B industries are launching an increasing number of digital pricing transformations to create sustainable value.
16 September 2021
4 ways how AI can boost the top line of fashion and luxury brands A growing number of fashion and luxury brands are leveraging smart technology and the rich customer data they have at their disposal to make better strategic decisions in the commercial domain.
01 September 2021
How Webs helped Mollie professionalise its HubSpot Specialist consultancy firm Webs has helped Amsterdam-based digital payments firm Mollie optimise its entire sales operation and boost productivity – by revamping its use of customer relationship man
21 July 2021
Customer-centric digital transformations to win out in new normal A handful of forward-looking companies actually thrived during the pandemic – winning new customers and boosting revenues. PwC has taken a closer look at the ‘magic formula’ of these businesses.
27 May 2021
Korn Ferry's Monika van Hoogenvest on social selling in consulting With email marketing in danger of peaking, with jaded clients growing weary of impersonal messaging, a new approach to marketing could see professional services firms deploy a personal touch to culti
26 February 2021
BearingPoint study shows Dutch companies keep raising the digital bar Last month, BearingPoint released the 2021 edition of its annual Digital Leaders Study – a benchmark into the digital commercial maturity of companies across multiple European countries.
11 February 2021
120 players participate in TNO's Marketing & Sales game
03 December 2020
The need for close client relationships in professional services Professional relationships have always been at the heart of the professional services industry, and this will remain true no matter the challenge.
19 October 2020
Four ways how technology can improve customer experience For organisations of all sizes and shapes, playing into changing consumer behaviour trends is key for maintaining a satisfied customer base and hence a competitive edge.
15 October 2020
Bonfiglioli Consulting helps eyewear brand with S&OP integration Italian management consultancy Bonfiglioli Consulting has helped a leading global fashion brand cut down on its manufacturing lead times by nearly 60% by improving its sales & operations planning.
13 October 2020
Deloitte Digital helps Lamborghini boost customer experience Deloitte Digital has worked with Italian client Automobili Lamborghini to innovate its digital customer experience.
25 September 2020

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