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Customer service and sales are top current use cases for Generative AI
As Generative AI continues to mature, businesses in a wide array of sectors are taking advantage of powerful new tools that boost productivity in many areas.
12 September 2024
SparkOptimus reinforces purpose-driven focus with B Corp status
Dutch management consultancy firm SparkOptimus has achieved its certification as a B Corporation (B Corp).
28 March 2024
SparkOptimus supports Budget Thuis with generative AI
Leading digital consultancy SparkOptimus has completed a project that helped Budget Thuis, an energy and telecom services provider in the Netherlands, introduce generative AI (Gen AI) tools into its
05 March 2024
Henkel sets out to help consumers make more sustainable choices
The Consumer Brands business of Henkel wants to empower its consumers to make more sustainable choices.
11 December 2023
Colgate-Palmolive's digital transformation journey with SparkOptimus
Over the past several years, Colgate-Palmolive has executed a major digital transformation in its European business.
21 September 2023
SparkOptimus CEO Stories featuring CEO and CIO of PostNL
Over the past years, PostNL has been making the transition from a traditional parcel delivery company, into an innovative logistics platform for e-commerce and mail.
16 June 2023
Digital drives commercial improvement at Henkel Adhesive
When a global adhesives producer sought help in digitising its customer experience, in order to ramp up customer centricity and sales, the company turned to SparkOptimus for counsel.
04 May 2023
SparkOptimus helps fashion group PVH with ecommerce transformation
When PVH wanted to enhance the online experience it provides its customers, the global fashion giant turned to management consulting firm SparkOptimus for guidance.
10 January 2023
Disruption in Action: Making digital work from strategy to execution
Four years after their book ‘Make Disruption Work’, SparkOptimus managing partners Alexandra Jankovich and Tom Voskes have teamed up yet again to release a sequel: ‘Disruption in Action’.
22 September 2022
SparkOptimus appoints Rob Wiggelinkhuizen and Maurice van Heijningen
Digital strategy consultancybureau SparkOptimus heeft twee oudgedienden binnen het kantoor benoemd tot partner.
20 June 2022
Carsten Knobel (CEO) on Henkel’s Purposeful Growth strategy
In the latest edition of its CEO interview series, SparkOptimus founder Alexandra Jankovich sat down with Carsten Knobel, CEO at Henkel, to discuss the company’s strategy, sustainability, and the way
17 June 2022
SparkOptimus appoints Susanne van Santen as its new CFO
Digital strategy consultancy SparkOptimus has appointed Susanne van Santen to the role of Chief Financial Officer.
06 April 2022
RefugeeHelp.com: A platform for Ukrainian refugees in the Netherlands
As refugees from the war in Ukraine continue to enter the Netherlands, the Dutch Council for Refugees has teamed up with consulting firm SparkOptimus to launch an online hub to help accommodate those
29 March 2022
The A to Z of corporate venturing and start-ups
With disruption accelerating the need for rapid innovation, a growing number of corporates are venturing into alliances and strategic partnerships with start-ups.
11 March 2022
CEO Nancy McKinstry discusses Wolters Kluwer’s transformation with SparkOptimus
With 18 years in the office, the CEO of Wolters Kluwer Nancy McKinstry is one of the longest serving CEOs of a global listed company.
14 February 2022
SparkOptimus welcomes four Associates to Amsterdam office
Digital strategy and transformation consultancy SparkOptimus has in recent months strengthened its team in Amsterdam with four new Associates.
01 February 2022
Linea Bingel and Menghua Prisse on their internship at SparkOptimus
When considering a career in management consulting, one of the best ways to evaluate the possible options is to do an internship. Menghua Prisse and Linea Bingel spoke to Consultancy.
02 December 2021
SparkOptimus welcomes five professionals to its Dutch team
European digital strategy consultancy SparkOptimus has welcomed three new Associates and two Associate Interns to its team in the Netherlands.
20 October 2021
Meet digital strategy consulting at SparkOptimus' next Inhouseday
On Friday September 24th, SparkOptimus is organising the next edition of its Inhouseday in its Amsterdam office – an action-packed day that introduces master students to the world of digital strategy consulting.
03 September 2021
Former CEO discusses Heineken’s collaboration with SparkOptimus
In the latter period of his tenure as CEO of Heineken, Jean-François van Boxmeer worked with consultants from SparkOptimus on Heineken’s digital transformation.
23 June 2021
SparkOptimus talks digital with former Heineken CEO
Alexandra Jankovich from SparkOptimus sat down with former Heineken CEO Jean-François van Boxmeer to talk digital transformation.
23 April 2021
SparkOptimus helps Pepsi Lipton develop new consumer venture
Pepsi Lipton continuously seeks ways to ‘disrupt rather than be disrupted’ by innovating beyond its core.
05 January 2021
Alexandra Jankovich (SparkOptimus) interviews leaders at CES Unveiled
At this year’s CES Unveiled – one of the globe’s top events and communities for technology and digital innovation – the managing partner of SparkOptimus Alexandra Jankovich hosted three sessions with
10 November 2020
Twelve strategies and measures for sales recovery
The coronavirus crisis and pandemic-induced downturn is having a big impact on the sales figures of most companies.
21 July 2020
Top consultants for e-business services in the Netherlands
New research among nearly 1,500 decision makers in the Netherlands has identified the top consulting firms to work with in the e-business landscape.
29 April 2020
SparkOptimus supporting Heineken with large digital transformation
Working together with SparkOptimus, beer giant Heineken is tapping into the power of digital transformation to boost its sales and commerce processes, while streamlining its operations.
10 April 2020
SparkOptimus promotes Wendy Rudder to partner
SparkOptimus has promoted Wendy Rudder to partner. She becomes the consulting firm’s third female partner.
04 February 2020
SparkOptimus launches 'Make disruption work in the next decade'
Consulting firm SparkOptimus has launched a new movement aimed at making the world a better place, through the use of disruptive technologies.
08 November 2019
SparkOptimus adds five professionals to its team
SparkOptimus, a Netherlands-based consulting firm that works across Western Europe, has in recent months expanded its team with five new professionals.
17 September 2019
Make Disruption Work – CEO handbook for digital transformation
One year after publishing their book ‘Make Disruption Work’ in English, authors Alexandra Jankovich and Tom Voskes have now released a Dutch version.
12 July 2019
SparkOptimus welcomes associate partners and managers
Dutch digital transformation consulting firm SparkOptimus has seen stellar growth in recent years, with its headcount nearing the barrier of 100 consultants and staff.
16 May 2019
Top digital marketing | e-business consulting firms in the Netherlands
New research has identified which consulting firms in the Netherlands provide the best services in the area of e-business, e-commerce and digital marketing.
10 April 2019
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