Marketing news in Europe | Page 2

An overview of news, trends and research in Marketing consulting in Europe:

The Next Organization develops marketing & sales game The Next Organization’s Marketing & Sales Game has been used by industry-leading organisations such as Jaguar Land Rover and business schools such as Aston Business School and Copenhagen Business Sch
08 November 2019
Consulting firms with the best PR and online reputation For consulting firms anywhere in the world, receiving media attention is an important ambition. A ranking of the consulting firms with the best PR and online reputation.
04 November 2019
Marketing agencies support Park Now's European campaign Park Now Group, the parent behind parking apps Park Now (Germany, France, Austria and Switzerland), RingGo (UK) and Parkmobile en Park-line (Netherlands), has launched a new European brand and campai
25 October 2019
CMOs and marketing managers are preparing for a digital era Data analysis and digitalisation are going to have a huge impact on the Chief Marketing Officer role at many companies, according to a new white paper released by nextcontinent.
05 June 2019
New versus existing clients in the professional services industry The professional services industry of Western Europe is thriving at present – however, with competition in the sector continuing to heat, no organisation can rest on its laurels.
02 May 2019
Bonduelle taps Merkle for agency support in the Benelux Bonduelle, a French multinational producing processed vegetables, has hired Merkle to help the firm design, build and execute its digital and social strategy in the Benelux.
30 April 2019
Marketing consultancy Engagement Factory partners with Marketo Engagement Factory, a marketing consultancy with two offices in Europe, has agreed a collaboration with Adobe subsidiary Marketo.
01 March 2019
Eike Alexander Kraft leads Roland Berger's Marketing & PR team Roland Berger has appointed a new Global Head of Marketing & Communications.
23 January 2019
Capgemini Invent acquires French digital marketing consultancy International professional services firm Capgemini has in home country France acquired June 21, a consulting firm that specialises in digital marketing.
08 October 2018
Fast growing consulting firms invest more in marketing Consultancy firms that invest more in business development and marketing perform commercially better than their peers.
01 October 2018
Record levels of incentives are eroding sales margins of car manufacturers Automotive companies have lean and well managed operations, focused on reducing production and operations costs.
19 September 2018
Accenture, S4 Capital and WPP vying for €300 million MediaMonks deal The Dutch digital production studio MediaMonks is on the verge of being acquired.
09 July 2018
Multinationals BMW and Radisson Hotels call in Accenture Interactive Two large multinationals – BMW Group and Radisson Hotel Group – have called in Accenture Interactive to support their digital marketing and advertising endeavours.
15 May 2018
EY Italy takes on advertising and communication rivals with EY-BrandGroup Two months after announcing its acquisition of Italian advertising and marketing services firm Brand Group, EY has completed the transaction.
22 December 2017

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